Transforming the packaging waste sector

Re-source

Transforming the packaging waste sector

Re_source

Type
Open Innovation

Area
Sustainability
Circular Economy
Packaging Waste
Recycling

Purpose
Help the packaging waste sector to be more effective and circular

By introducing groundbreaking technologies in the country, Re_source has created a lasting value for the waste ecosystem.

This program from Sociedade Ponto Verde fosters collaborations between global startups, innovators, and local industry leaders to address the waste sector and its recycling challenges.

Re_source focuses on enhancing consumer awareness, improving recovery of glass & aluminum, and advancing material digitalization and sustainability.

Often these impactful pilot projects lead to long-term partnerships with ripple effects, setting new standards for the waste management sector, improving recycling outcomes, advancing the circular economy, and establishing Portugal as a leader in sustainable practices.

Changing Consumers’ Behaviours

Implement ideas that integrate circular economy principles

Creating visible, traceable journeys for packaging materials.

Increase the efficiency and accuracy of waste sorting

Optimize the collection of waste packaging

Key Results

Pilot Projects

Countries

Euros In Deals

Editions

Program Partners Over Time

re_source

The Impact

Promoting Circular and Digital Packaging

Through their partnership, Ecox and Circulayo aim to transform consumer behavior in the detergent sector by introducing a digital and circular packaging system. The solution incorporates a unique QR code on Ecox packaging, allowing the company to track customer refills and gather valuable data on sustainable actions. Customers are rewarded for their participation, fostering a deeper connection between brands and consumers.

Optimizing Recycling Infrastructure

Algar has partnered with Nilg.Ai to put in place an AI tool that optimizes the strategic placement of recycling bins in the city. By leveraging data and predefined rules, this collaboration improves the efficiency and accessibility of local recycling infrastructure, making recycling easier for residents and boosting waste management effectiveness in the region.

Tackling Contamination
Head-On

Amarsul has teamed up with Lixo to install a system that uses cameras and software to monitor waste container contents in real-time. This partnership enables optimized collection, contamination identification, and the implementation of targeted awareness efforts, resulting in a more efficient and cleaner waste management process.

Pioneering AI Technology in the country

Portugal’s first AI-powered sorting robot has significantly boosted Valorsul capabilities. This automated digital sorting technology uses computer vision and robotics to automatically detect and separate waste. It increases the recycling of beverage cartons, providing a greater volume of recyclables from the plant.

Turning Waste into Rewards

Recysmart technology is being used to incentivize proper waste disposal and the community’s more active role in managing their urban waste. It uses sensors and AI technology to recognize the types of packaging introduced into the recycling point and counts the number of packages delivered. Thus, when citizens dispose of the packages in the correct place, they are awarded points on an app that offers discounts in local shops.